Crowdfunding is a good way to raise funds without needing to come up with fundraising activities. In the past, whenever an NGO or a non-profit organisation is in need of funds they will need to come up with fundraising activities or solicit from companies or individuals with very deep pockets. This method works, but it can get tiring after a while. Eventually people will stop contributing, especially if you are working only in one circle or industry.
A crowd funding campaign, on the other hand, is done online. A website or landing page is made, which explains the details of the project or the organisation that needs funding. There’s no need to go around knocking on doors each and every time. You can keep the website up for as long as the campaign is active or just edit it next year in case it is a recurring activity. The good thing about it is that you can share it with everyone – not just your usual audience. They, in turn, can share it with their family and friends. This way you get to reach a bigger crowd of people than you would on your own.
All they need to do is click on a button that will take them to a donation page. They can write there how much they would like to give and they can also nominate a bank account or a PayPal account where the funds will be taken from. In addition, a person may donate or give money more than one time.
This infographic will show you how to create a crowdfunding campaign for your next project. Read on to learn more!
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